Custom Logo Design Service
How long does it take to design a new logo?
We have a number of logo design packages to match your time requirements and budget. Initial concepts usually within 24 to 48 hours. Each custom logo project is different, but typically most projects take anywhere from a week to four weeks.
Are there hidden, or additional fees?
No. All our packages have built-in revision cycles. But even if you go beyond the number of listed revisions, we are flexible and can usually accommodate a few more without additional charge.
Do you use clip art, stock logos or templates?
Absolutely not. We are a custom design house with a vigorous quality control process in place. It is against our company policy to use clip-art, stock logos, or ready-made templates. All our designs are 100% genuine and custom made to suit your needs.
Once I finalize a design, who owns the legal rights to the design?
Upon final approval and payment, you legally own the intellectual property rights to the approved design. The intellectual property rights include the unregistered trademark and unregistered copyright.
What file types are included with the logo?
Upon final approval, you’ll receive your logo in a number of files formats. The formats will include both a vector and raster type file formats (usually .AI, .jpg, .png).
AI file is a proprietary, vector file type created by Adobe that can only be created or edited with Adobe Illustrator or open source software such as GIMP. It is most commonly used for creating logos, illustrations and print layouts. It is the source file upon which you can edit your logo or create other file formats. It can be scaled without any degradation in quality. You can use this file to create large signs for your business or create images for your website. This file contains your logo’s line work, fonts, and colors.
EPS or (Encapsulated Postscript) file is a RAW vector based file. It is readable by both PC and Macintosh (Apple) desktop and publishing software. It is the source file upon which you can edit your logo or create other file formats. It can be scaled without any degradation in quality. You can use this file to create large signs for your business or create images for your website. This file contains your logo’s line work, fonts, and colors. We prefer to work with illustrator .AI files and do not typically create EPS files for our clients, but can upon request.
JPG (or JPEG) is a raster image that is often used for artwork compositions or photographs on the web. JPGs can be optimized for a specific dimension to have a small file size while maintaining a high quality. For your website, you want your images files to be as small as they can be so your site loads quickly, but large enough to still appear crisp and not pixilated. A JPG can not have a transparent background.
PNG is another raster image type. The main difference to understand between a PNG and JPG is that a PNG can have a transparent background, and is can usually be optimized for a higher quality. A PNG is ideal for your website because your logo can be placed over a colored background.
GIF is another raster image type. A GIF is formed from only 256 RBG colors. Because it has significantly less colors, it will typically have a smaller file size. A GIF is ideal for images that use just a few solid colors and don’t have gradients or natural shades. We do not typically create GIF files for our clients, but can upon request.
PDF (Portable Document Format) is a file format used to present documents in a manner independent of application software, hardware, and operating systems. Depending how a PDF is originally created, it can be either a vector or a raster file. PDF is typically used for proofing purposes. We do not typically create PDF files for our clients, but can upon request.
TIF (or TIFF) is a large raster file. It has no loss in quality and therefore is primarily used for advertisements or other print media. These files can be very large averaging between 50 to 100Mb for 2.5” x 3” logo. We do not typically create TIFF files for our clients, but can upon request.
SVG (Scalable Vector Graphics) is an XML-based vector image format for two-dimensional graphics. SVG images and their behaviors are defined in XML text files. This means that they can be searched, indexed, scripted, and compressed. As XML files, SVG images can be created and edited with any text editor. We do not typically create SVG files for our clients, but can upon request.
What is the difference between a vector vs a raster file?
In computer graphics, a raster image file type uses many colored pixels or individual building blocks to form a complete image.
JPEGs, PNGs, and GIFs are common raster image file types found throughout the web.
Raster images are created for a particular dimension and contain a fixed number of pixels at a certain Dot per square inch (DPI) resolution. Because their pixels they have are finite, they can’t be dramatically resized without compromising their resolution. When stretched to fit a larger dimension, they become visibly grainy, pixelated, and distorted.
Vector images are constructed using mathematical formulas rather than individual pixels. A vector file offers great flexibility and are excellent for creating graphics that frequently require resizing.
AI, EPS, SVG, and PDF are common vector file types
Your logo will be created in .ai vector file format. Acting as a Master file for logo, you can shrink it to fit your business card, create specific dimension jpg or png files from it for the web, or scale it up to create a large sign for your business.